it's december now: typography

Typography:
project 2: magazine design
My magazine, Catalyst, is about encouraging scientists and designers to work together, and how science and design are similar. I found articles dealing with my topic, and designed a feature spread (Design and the Elastic Mind) and then a secondary spread (The Bacteria Whisperer). I also designed a table of contents, letter from the editor, folio, running head, cover, spine, and subscription form. I also designed a masthead for the cover of the magazine. I hand drew the letters for the masthead, which are based on drawings of simple cells. The hand drawn type is repeated in the table of contents and in the drop caps of each article.











We stacked some of our magazine together and put them on the magazine shelf in the design library under "crit". ha.

it's december now: studio

studio:
project 2: dido
In groups of 3, we created fictional businesses and then were each assigned an aspect of design to be responsible for in the creation of this business. My group created Dido. Our mission statement is: "our company uses state of the art technology that provides our urban retail shoppers with a more efficient and stress free way to shop by tailoring the perfect fit and offering style advice." Dido is our flagship store in NYC, and it has scanning technology that scans each customer and records their measurements onto a card. The customer can then use the scanning technology to digitally try on clothes and see how they look on them, the way others would. Then when they choose to purchase an item, a unique pattern is made for them based on their measurements, and the clothing is individually made, so as to give each customer the perfect fit. The technology also offers style advice for things such as colors, styles, or accessories that may look good on a person based on their body shape, skin tone, or other factors. The items bought are made and shipped to the customer within two days. The customer keeps their scanning card and can use it again in the store, or at home on the Dido website to order more custom fit clothing without having to come back to NYC. We spent almost 2 months researching and refining our company.
I was in charge of branding design for Dido. First I chose the color scheme we would all use in our designs. I also created the logo. Then I created the environmental design, both outside and inside (we used the SAS building on campus as the location of dido). And then I designed the scanning cards to be used with the scanning booth. Throughout doing all this, I also created a photographic brand. The photographs of all the models were from a photo shoot I did. The image brand is very geometric which hints to the aspect of custom pattern making and fabric. Our audience is 20-something urban women.




Back of store:

Front of store:

Inside of store:


There are 12 different versions of the scanning card for the customer to choose from, hinting back at our notion of customization and individualization. The measurements and purchase information is stored in the RFID tag.


The final product has rounded edges as seen here. It is the same size as a credit card so it can easily be carried in a wallet.

For the final product, we turned in a 50 page 11x17 book containing all of our research, answers to questions, company audit, and final designs in paper and digital form. This is the table of contents from our book. This book and its design is reminiscent of a book a real design studio would pitch to a company.